Our story

‘Run through the forests, gallop through the fields. Set your imagination free and play!’

Imagination is always the motive behind our collection. We believe that imagination is not bound by age. Our products are creations for all ages, inviting to tell stories to each other, to inspire and to be inspired.

Together with our three children we started Studio ROOF in 2005. Our inspiration lies in the beauty of childhood, the imagination, nature, peoples of the world, art and craftsmanship, and our drive has above all been the urge to create, and to unfold a new imagery.

The cardboard playhouse with which we launched – now a classic piece in many a children’s room – was soon followed by a great many colourful doll’s houses, horses, dogs, dragonflies, and trees, and there is no end to imagining new poetic toys and objects!

We are a family business: this picture was taken in our studio with our children Stas, Nika and Sonia. Also in the picture are Romy’s father Dick who helps with the administration, Inès – a dear friend and stylist who always creates the most beautiful images of our products, Alice – freelance designer from France – and Anne – intern product design -. More than 12 years down the line, we proudly see that our creations are sold worldwide in the most beautiful shops.

Romy and Ilya


Thanks to Dara Muscat for this lovely short video about our studio life.